GEGE Starfield Department Store


Creative Direction
Graphic Design
Identity
Restaurant Design
Visual Merchandising

 2023 June - September
 Company: GEGE (TTT Corporation)

TTT's Chinese restaurant GEGE opened its 3rd branch in Hannam Starfield Department Store, Korea. 
Unlike GEGE's first store, which is highly concentrated with colors and visual materials that mimic the streets of China, GEGE in Hannam(rural area located in Korea) prioritised simplicity in design, considering the main audience, location, and the competition between other stores that were in the food court. I was in charge of every design element.