Gwangjang Market x Hieutu Pop-Up
Creative Direction
Identity
Event Design
F&B Design
Graphic Design
Photography
2024 April
Company: Hieutu (TTT Corporation)
Videographer: Dong Yong Hong
Marketing Collaboration: Y2K Entertainment
Fashion Collaboration: IAMCOMPANY (BirthdaySuit)
Hieutu, a Vietnamese restaurant famous for their unique spacial design, celebrates their 5th birthday through a one-week pop-up at Gwangjang Market- one of the oldest local markets in Korea. We intended to bring back the lost meanings of this market while presenting the young consumers of Hieutu with new experiences.
Fusion of Korean and Vietnamese, fusion between generations, fusion of experiences. My responsibility was to bring these concepts to life through a simple yet eye catching identity design.
More about the Design Process
On the scene
BirthdaySuit from IAMSHOP released a work uniform line where the first collaboration was with TTT Corporation, a F&B company that runs Hieutu. The five badges on their uniform represent the 5 brands that are ran by TTT.
(Photos by BirthdaySuit)