Keebo x Glasshaus
To create an identity that would well portray the slogan of this pop-up, “This summer, we are all friends.”
“At Glasshaus, we don't care if you're a hipster, a nerd, a mermaid, or a grown-up from a faraway land - we count everyone we meet on the beach as a friend, and we'll welcome you with open arms, just like we always have.”
Focus on the playful characteristics of a friend and the liberating feeling of summer. Since they had DJ parties, a cafe, and lots of collaborations happening at the same time, our aim was to mold these concepts into one. Relaying the idea that Glasshaus is a place where everyone can become friends with the help of music, drinks, and the sun.
Open booth with clear summer identity promoting Keebo(Japanese standing bar) and Glasshaus.
Flexible and expansive graphics along with cut-out, handmade Korean and English alphabets that were utilized to unite and maintain this pop-up’s identity despite the numerous amount of collaborations that were happening within the 3 months.
Red and blue directly translated into passion, sun, and the beach.
Raw, hand-made drawings and alphabets were used to emphasize the looseness and the playful aspects of summer and this pop-up event.
English letters are in the process of being made into a font.