CooZzz


Creative Direction
Brand Identity
Editorial Design
Graphic Design
Package Design
Photography
UX/UI 

 2022 March - July
 Partner: Yeryn Ahn

CooZzz is a summer-themed lifestyle brand that helps you have a "cool" night sleep through graphics, bed-related products, fabric, and scent. From pattern design to production, me and my partner have developed a colorful brand from scratch.

2022 Beach Collection consists of two contrasting concepts-deep water and shallow water.
Patterns <Endless Exploration> and <Ocean's Halo> portray the quiet, yet wondrous scenes discovered during exploration, while <Morning Splash> and <Dances Underwater> depict the sun-filled, playful scenes experienced on a morning swim. We chose corals as our motif in order to match the bright energy of our brand and developed them into patterns.

More about the Design Process





Website


1. Click on the pattern you like from the <Beach Collection>.



2. Select a piece for your bed and duvet from the 20 pieces that have been cut out of pattern you initially selected. (Customise!)




3. You can learn about the stories behind each pattern and check out the combinations curated by the designers.






Four new patterns are released every season with a new story about summer.