CooZzz
For my graduate exhibition project, I was asked to create a brand that was close to my heart.
As a third-culture-kid who grew up outside of her passport country, a sense of belonging and comfort was always something I craved. Mixing this with something I do best (using vibrant colors), I decided to create a summer-themed lifestyle brand that gave both a sense of “at-home-ness” and joy. It had to be inviting and unique, where you could come home and feel energised.
Customisable patterned bedding set and scented products built on strong brand foundations.
Collections and products that express both joy and calmness through storytelling, refreshing colors and graphic, and brand identity.
The name “CooZzz” is a combination of the words, “Cool” and “Zzz”, a sound used to describe someone who is asleep. We named it “CooZzz” with hopes that our customers will be able to have a cool and pleasant sleep while using our products. The slogan, “cool bed cool scent”, reflects the core message of our brand.
Brand Guide Book Here!
Brand Guide Book Here!
After mind mapping key words related to our brand, we grabbed lots of magazines and started cutting out pictures and images that we thought well-depicted or wanted to incorporate into our brand.
We came up with three different color schemes and 8 different concepts we could use. We then utilised these concepts to come up with multiple color combinations, storylines, and directions that would fit into our first beach collection.
Beautiful cool shades that best convey the energy of summer.
Main Extension Color Palette
1) Find reference photos of the corals from the Great Barrier Reef
2) Cut out the shapes of corals with scissors
3) Take photos and vectorize the shapes
4) Arrange shapes and create a 2D pattern related to our collection
5) Add depth and texture
Brand Core Values
Summer: Portray different faces of summer
Smart: Curate customisable items to match the lifestyle of our users
Unique: Provide unique value in our users’ living spaces
Brand Design Principles
Cool: Show consistency throughout graphic styles and color in order to maintain the cool atmosphere
Expansible: Crop and assemble patterns to create infinite number of possibilities
One-of-a-kind: Introduce unique patterns with compelling stories every season
Brand Guide Book contains all the details of our brand and how it came to be.
Inspired by the different movements and scenes inside the water, CooZzz released the <2022 Beach Collection>, which consists of:
2 concepts, vibrant <Shallow Ocean> and calm <Deep Ocean>, 4 patterns, 8 curated series, and a total of 80 pieces derived from the 4 patterns to allow customers to customize their own bedding set.
Customers could look at the pieces in real life through the pattern chip as well as experiment with the pieces on the web.