Keebo x Glasshaus Pop-Up
Creative Direction
Identity Design
Identity Design
Booth Design
Graphic Design
F&B Design
2023 June - August
Company: Keebo (TTT Corporation)
Collaboration: Asahi, Pulmuone, CJ Gourmet
A 3 months long collaboration project at Gosung, a surfer's paradise in Korea. "KEEBO" which means "hope" in Japanese, opened a booth at Glasshaus to bring friends together and help them enjoy every bit of sun. I was in charge of the creative direction to design and signage production.
“At Glasshaus, we don't care if you're a hipster, a nerd, a mermaid, or from a faraway land - everyone we meet at the beach will be our friends, and we welcome you with open arms, like we always have.”
<Pop-up introduction>
“At Glasshaus, we don't care if you're a hipster, a nerd, a mermaid, or from a faraway land - everyone we meet at the beach will be our friends, and we welcome you with open arms, like we always have.”
<Pop-up introduction>
Main Posters
Print Materials
Production
Collaborations during pop-up event
@asahi_kr (Promo reels)
Asahi was releasing their <ASAHI SUPER DRY> beers for the first time in Korea and wanted the chance to promote it with Keebo, the store that ranked #1 in Asahi draft beer sales.
Keebo x Asahi pop-up took place at a surfing beach, therefore Mr. Nam(Keebo mascot) was designed and dressed accordingly.
@pulmuone
An exclusive pop-up with one of Korea's biggest F&B companies, Pulmuone. We used their newly released packaged plant-forward ingredients to create three new meals that were then served to the visitors at Glasshaus.
@cj.gourmet
Utilising the colors and images from CJ Gourmet and current pop-up's theme, I've created the poster, surf board, and menu- the overall drawing style that resembles a Japanese illustration. We tried to maintain the bright and passionate energy of the event and the location.